TranseoMedia takes on Taopix name in rebrand

TranseoMedia has rebranded its international operation as Taopix, to reflect the success over the past 18 months of its proprietary photobook tool of the same name.

The company will continue to trade as TranseoMedia in the UK where it is a reseller for PressSense's iWay web-
to-print software, and the exclusive distributor for Direct­­Smile image personalisation software.

Chief executive James Gray said: "The rebranding is part of the company's long-term commercial strategy to move further towards establishing itself as a leader in the global photobook business."