Catherine Roebuck started in May in the newly created role, which is part of a series of new appointments aimed at strengthening the company’s resources and driving its growth plan.

With over two decades of experience in textile manufacturing and sales, Pincroft said Roebuck brings a strong track record in business development across coated fabrics, upholstery, drapes, and specialist technical finishes.

Her career spans both UK and international markets, with previous roles covering the full sales cycle, from product development to delivery for customers in the retail, contract and leisure sectors.

She also has expertise in processes including cloth preparation, dyeing, printing, and flame retardant coating, alongside a history of working closely with major brands on product specification, range launches, and competitor analysis.

Roebuck said: “I have a passion for textile manufacturing, and with over 23 years in sales and business development across a wide variety of products and markets.

“I’m looking forward to applying that knowledge to support Pincroft’s continued growth. The company’s world-class reputation in camouflage printing and technical finishes is a fantastic foundation to build on.”

Roebuck will focus on supporting the company’s growing military and defence portfolio, capitalising on the increased capacity of its new £1m Zimmer Rotascreen TG screen press, commissioned last November, while also expanding Pincroft’s wider commission finishing services.

Pincroft sales director Paul Farrell added: “Catherine’s appointment comes at a pivotal time for the business.

“With increased production capabilities and demand across core sectors, her commercial insight and industry experience will be key in helping us deepen customer relationships and unlock new market opportunities.”