OOH and direct mail adspend grows as other print sees decline
Advertising spend in printed newspapers and magazines continues to decline but out-of-home (OOH) and direct mail spend has risen, according to industry figures.
13803 results found
Advertising spend in printed newspapers and magazines continues to decline but out-of-home (OOH) and direct mail spend has risen, according to industry figures.
The Royal Mail has launched a new online resource aimed at helping marketers get the most out of their direct mail campaigns and how it can integrate with other electronic media.
It’s official, the world is, seemingly unstoppably, going to hell in a handcart.
The Printweek forum exists at the discretion of the publisher, if the platform is abused it may be permanently closed. So, before posting a comment on Printweek please read the following house rules.
Stand-up comic and author Shaparak Khorsandi could have started something of a photo canvas craze after accidentally having a large canvas printed with an image of her mobile phone’s entire screen,...
Fancy adorning your wall with a hint of Queen Victoria’s side boob? Or perhaps a bare-chested King Charles III would be suitably on-trend, and the perfect addition to any Coronation-themed décor...
Our February and March 2024 issues kicks off with news briefings on how the human touch is more important than ever when it comes to customer service and a deep dive into what went wrong at...
Gandinnovations chose Fespa Digital 2009 to make the European debut of its Jeti 2030 Continental X-2 model.
German printing pioneer Johannes Gutenberg continues to inspire, more than 550 years after his death.
The cover feature looks at ways of combatting the dirty tricks and misinformation that rivals sometimes use to discredit your business. We also detail the actions suppliers have implemented to gear up...