Report: '80% of marketers to ditch personalisation by 2025'
Gartner has predicted that 80% of marketers will abandon personalisation efforts by 2025 due to lack of ROI, the complexities of customer data management or both.
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Gartner has predicted that 80% of marketers will abandon personalisation efforts by 2025 due to lack of ROI, the complexities of customer data management or both.
ICG has reinstated the name Itek Colour Graphics in a bid to strengthen the brand prior to the launch of a new scanner.
Tags of Liverpool has boosted its print and perforating capacity by investing in a two-colour Heidelberg Speedmaster SM 52-2-P.
UPM-Kymmene has announced changes to the product names for its graphic fine papers and is also set to launch a new grade next year
Though there are few hard numbers yet on whether personalisation will be the new driver of traditional direct mail, Franklin Park, IL-based Tukaiz - along with several of its clients - have already...
A trio of companies aims to revive the Variquik brand with a new version of the short-run book press.
KitKat is set to give away more than 55,000 printed personalised packs featuring photos and names of competition-winners.
Royal Mail plc has been renamed ‘International Distributions Services plc’ as of today.
Paper merchant Paperlinx is to take its newly launched graphical consumables business, Total Print Supplies (TPS,) to Ipex in May.
Howard Smith Paper (HSP) has acquired the Consort Royal brand in the wake of the closure of Donside Paper Company at the beginning of this month