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Report: '80% of marketers to ditch personalisation by 2025'

Gartner has predicted that 80% of marketers will abandon personalisation efforts by 2025 due to lack of ROI, the complexities of customer data management or both.

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Personalisation software

Data is crucial to successful personalisation, discovers Nosmot Gbadamosi

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Tags of Liverpool invests in Heidelberg SM 52-2-P

Tags of Liverpool has boosted its print and perforating capacity by investing in a two-colour Heidelberg Speedmaster SM 52-2-P.

ICG puts name on the map before scanner launch

ICG has reinstated the name Itek Colour Graphics in a bid to strengthen the brand prior to the launch of a new scanner.

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New name for Royal Mail plc holdco

Royal Mail plc has been renamed ‘International Distributions Services plc’ as of today.

Name change for UPM's fine paper range

UPM-Kymmene has announced changes to the product names for its graphic fine papers and is also set to launch a new grade next year

Variquik name in revival plans

A trio of companies aims to revive the Variquik brand with a new version of the short-run book press.

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KitKat is latest brand to embrace personalisation trend

KitKat is set to give away more than 55,000 printed personalised packs featuring photos and names of competition-winners.

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Glossop Cartons reveals new name and rolls out rebrand

Cartonboard packaging manufacturer Glossop Cartons has unveiled a new name and rebrand that it said reflected both the evolution of the business and its vision for the future.

MBO keeps hold of Engelmann & Buckham name

An MBO team has acquired Engelmann & Buckham from parent group AH Buckham