Report: '80% of marketers to ditch personalisation by 2025'
Gartner has predicted that 80% of marketers will abandon personalisation efforts by 2025 due to lack of ROI, the complexities of customer data management or both.
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Gartner has predicted that 80% of marketers will abandon personalisation efforts by 2025 due to lack of ROI, the complexities of customer data management or both.
Data is crucial to successful personalisation, discovers Nosmot Gbadamosi
Tags of Liverpool has boosted its print and perforating capacity by investing in a two-colour Heidelberg Speedmaster SM 52-2-P.
ICG has reinstated the name Itek Colour Graphics in a bid to strengthen the brand prior to the launch of a new scanner.
Royal Mail plc has been renamed ‘International Distributions Services plc’ as of today.
UPM-Kymmene has announced changes to the product names for its graphic fine papers and is also set to launch a new grade next year
A trio of companies aims to revive the Variquik brand with a new version of the short-run book press.
KitKat is set to give away more than 55,000 printed personalised packs featuring photos and names of competition-winners.
Cartonboard packaging manufacturer Glossop Cartons has unveiled a new name and rebrand that it said reflected both the evolution of the business and its vision for the future.
An MBO team has acquired Engelmann & Buckham from parent group AH Buckham