It’s only fair that politicians pony up for mucking the country about
Tuesday, November 12, 2019
In this month’s issue we’ve dedicated no fewer than 33 pages to last month’s Awards.
I appreciate that might seem a little indulgent, but just take a look at some of the news stories we've published recently, you’ll quickly realise what welcome relief the Awards winners offer against a backdrop of the ongoing challenges facing many in the industry.
So, in the current climate it can’t come as a massive surprise that any opportunity to laud the brilliant businesses and perfect practitioners in print is something we will always unashamedly jump on.
Because, it never hurts to remind ourselves of the industry’s success stories; a message that also took centre stage at last week’s Power of Print seminar in London, where speaker after speaker extolled the many virtues of print: its tactility, its ability to cut through the marketing maelstrom and its trustworthiness.
And it’s the latter trait that right now is in so much demand as the country goes to the polls for the third time in five years (fourth if you count the Referendum).
While much of the country must have groaned at the prospect of yet another General Election, unsurprisingly it’s been welcomed by many quarters of the industry, at least in terms of its associated spike in print activity – and I hope the fact that it comes in peak season, means the various political parties are being charged similarly peak prices.
Because I can’t help but think that it’s only fair that the same politicians that have exacerbated the damaging economic uncertainty of recent years once again have to put their hands in their pockets and swell the coffers of printing businesses up and down the land.
After all, what goes around, comes around.
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