The company bought an identical model last year, but Mail Options managing director Farook Ahmed (pictured) said he purchased the second inserter in response to an increase in demand from clients.

The fully integrated seven-station C4 Challenger has inserting speeds of up to 8,000 envelopes per hour. It offers a variety of feeders, including friction, rotary suction, shuttle and rotary folder.

Ahmed said the machine's versatility would enable him to take on a wider variety of work, including production inserting into DL through to C4 envelopes.

Mail Options, founded in 1997 by Ahmed, bought a polywrapping machine from AMS as one of its first pieces of kit. The firms have forged a strong relationship ever since.

Mail Options occupies a 35,000sqm site in Hanwell, west London, and employs 435 staff.