Leo Luxe to launch new products and sponsor VIP Lounge at Packaging Innovations

Packaging designer and manufacturer Leo Luxe has announced its sponsorship of the VIP Lounge and a 'Happy Hour' networking event at Packaging Innovations 2014.

On its stand at the show, which runs from 26 to 27 February at the Birmingham NEC, the company will unveil the latest additions to its luxury folding rigid box portfolio.

Leo Luxe’s branded champagne ice-boxes, based on the company’s concept package, The Premier, will be on display during the sponsored Happy Hour networking event.

Meanwhile, launching at the show will be the Accordion and the Flat-Flip Fragrance boxes, which the company said were being introduced as the most cost-effective product in the range with reduced shipping and production costs.

Other concepts and branded packaging on display will highlight the use of textures for packaging and the use of ecologically sustainable materials.

The company’s Cuan O’Callaghan said: “Leo Luxe is excited to start 2014 with such a bustling event. We have found that brands value packaging with a secondary use to reduce waste and give the consumer a reusable object, so it is great to have examples of this on display at the Happy Hour networking event.

He added: “We will also be showcasing our extended portfolio of luxury packages that offer innovative, creative and sustainable opportunities for the luxury packaging industry and that bring new sensory, visual and interactive experiences to the consumer.”