What did the company do?
"We do a lot of work for Condé Nast already and have a good relationship with them," says Andy Psarianos, director at FE Burman. "They approached us with the idea for the personalised covers and asked for options on how it could be done," he added. The application centred around short-run personalised covers targeted to figures in the media and public eye.

How was the job produced?
Wired used sources such as the edited electoral register, Companies House, the Land Registry and social networks to collate the data.

"In a nutshell, they supplied us with content that they had sourced, which was laid out, imposed and treated as a variable data print job," says Psarianos. The company used its HP Indigo 7000 digital press to print around 100 of the covers.
The personalised versions of the magazine were finished, bound and posted out from FE Burman and it took around two weeks in total from the conception of the idea to the finished product.

What challenges were overcome?
Condé Nast worked closely with FE Burman to produce a number of trials using the HP Indigo 7000 to ensure that the finished products were up to standard. Andy Psarianos said: "In my eyes, the HP Indigo digital press is the only machine that can match the quality of a litho magazine cover."

The other key concern was data management. Xenia Antoni, commercial production manager at Condé Nast, said: "FE Burman understood our requirements from the outset and worked hard to ensure the finished product matched the correct data."