The Enfield-based business will supply cross-media marketing collateral that includes direct mail, SMS, point of sale and email to the gaming group that comprises the Mecca Bingo and Grosvenor Casino brands.
According to Inc Direct, the web-based system will allow the group to promote local and regional events to its 22 million customers using bespoke variable data including output from its brace of Xerox iGen4 digital printing presses.
Noel Warner, managing director of Inc Direct said: "Despite difficult conditions in the print and direct marketing industry, our in-house capability combined with our unrivalled strategic thinking sets us apart and has been a major contributor to our continued success."
Have your say in the Printweek Poll
Related stories
Latest comments
"And here's me thinking they bought the Docklands Light Railway."
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...
Customer demand increasing
A4 Laser Labels expands with larger site and kit investment
Price rises in US 'to at least partially offset' costs
Cimpress withdraws guidance due to Trump's tariffs
Proceeds to be invested in growth strategy
James Cropper sells some specialist IP
Making changes to limit tariff impact in US