The east London printer, which will relocate from its current site in the London 2012 Olympic Park this summer, expects to improve the efficiency of its asset management with the new software.

Russell Tookey, head of sales and marketing at Capital Print & Display, said: “Flowmation enables us to interact smoothly, not only with the client but with the other people involved in the creation of a successful campaign.”

Flowmation aims to eliminate inefficiencies and cut down on approval time periods by enabling users to control projects in a structured and organised way. It incorporates remote approval tools and features a system of reminder alerts.

Paul Rowley, sales director at software developer Silicon Systems, added: “Flowmation will let us interact with customers easily. Once you’ve experienced its efficiencies, you won’t want to go back to old-style communication.”