Certainly not content director Ben Horsley-Summer of marketing studio The Null Co, who posted a paen to the pain of the pull-up in a post on LinkedIn that resulted in a cathartic outpouring from other LinkedIn folk sharing their feelings about this particular printed product. 

Horsley-Summer lamented: “We put a man on the moon. We found a vaccine for polio. We domesticated fire. FIRE!

“Yet we persist with the detestable, deplorable pull-up banner. The roller banner. The 800x2000.”

“The most painful thing is, it still works. It’s still the best thing for the job. Clients still want them. I AM STILL DESIGNING THEM.”

After going on to despair about the ludicrous amount of content some clients want to cram onto the available space, he concluded: “I am weak. I am tired.

“I love you. I hate you.

“Long live the pull-up banner.”

The responses are a treat, but special mentions must go to John E Wright & Co for getting in a plug for their cardboard based alternative; and to Brandon Triola, chief creative officer at Forrest Co, for making a mock-up image of a pull-up banner featuring… Horsley-Summer’s original cry for help post.