Thatcher coverage boosts April daily newspaper figures

Circulation of quality dailies in April experienced a rare uplift as readers hit the newsstands to read coverage following the death of Margaret Thatcher.

According to Audit Bureau of Circulations (ABC) figures for April 2013, The Guardian recorded the biggest upturn with a 1.15% month-on-month increase to 196,034 followed by The Times and The Telegraph with modest increases of 0.76% and 0.69% respectively.

Among the tabloids circulation uplift was not so evident although The Daily Mirror achieved a month-on-month growth in figures of almost 1%.

Despite the majority of weekday editions achieving at least a small circulation boost, evidently attributable to coverage of Thatcher’s death, there were still those that lost readers.

Surprisingly Tory-title The Daily Mail lost 1% of its usual monthly circulation, while among the quality broadsheets The Financial Times had a 2.5% drop in circulation.

Year-on-year figures, albeit buoyed slightly, continued their overall decline.  Not one weekday tabloid experienced growth, with overall decline in the sector of 10.7%, compared to last year, to 4.6m.

Among the quality weekday titles decline in year-on-year circulation continued as well, albeit at a slower pace than last year, with overall decline of 3.7%.

Gains were made by The Times, which achieved 1.6% year-on-year growth to 393,167, and The Independent’s successful sister title i, which once again grew circulation with a 12% increase to 271,648.