Believe in print's power and people

I appreciate that the Yuletide break may seem a distant memory for many of you reading this, but as this is the first issue of 2016: happy new year from all of us at PrintWeek Towers.

As is tradition, to blow away the cobwebs of the past 12 months, this issue features a compilation of sage-like advice and predictions from industry figures and, as you would expect, there are a number of recurring themes.

The need for printers to continue to diversify their businesses to keep up with the changing media landscape and, in the same vein, actively embrace change came up again and again.

As did the need to listen to customers to get a better idea of their challenges and future directions, to help you ensure that your business becomes a true partner rather than just a supplier.

However, it seems the most common hope is that the industry starts to do more to talk itself up and collectively shout louder about the power and effectiveness of print. Not just to remind clients of the opportunities it can offer, but, just as importantly, to help attract the printers, finishers, account managers, data specialists and, ultimately, business leaders of tomorrow.

All of which are laudable and necessary goals that few of us would have any truck with.

However, my favourite pearls of wisdom nestled on the final page, where our two-dozen soothsayers share the best advice they’ve received, the things they learned in 2015 and things they would do differently in 2016.

While there are too many nuggets of inspiration to list here, three separate words, admittedly used in wide variety of contexts, seemed to leap off the page: ‘believe’, ‘your’ and ‘people’.

And if you add the word ‘in’ after ‘believe’, it really says it all.