The overhaul at Tudor, founded 23 years ago, includes three new websites to detail the specialist areas tackled by the Leicester business: perfect binding, ram-punching and bookbinding.

Director Lynne Chamberlain said: “We wanted to tell the world we do other things beside bookbinding, which takes up about 10% of our work and is still important to us.”

Perfect binding work takes up 15% to 20% with ram-punching about 4%. The rest is general print finishing work such as drilling and saddle-stitching.

Tudor has 20 staff, a £750,000 turnover and runs two Bourg BB3003 perfect-binding lines, Herzog & Heymann folders, Polar and Perfect guillotines, a Morgana Autocreaser and AMS auto-tab sealing machines.

“We haven't been badly hit by printers taking finishing in-house. A lot of our work is manual, labour-intensive and oversized, like A3 landscape booklets. A lot of firms can't take this kind of work in-house,” Chamberlin said.

Tudor also handles POS material such as posters in short runs that the team collate and pack by hand. The company also recently made lanyards for the Download and Latitude festivals.

“We seem to have a niche in tackling manual processes that are labour-intensive: we can pull staff together quickly to ensure fast turnaround times.”

Managing director Ian Chamberlain said: “The main reason for the rebranding is to freshen up our offering and to highlight the range of products and services we offer.

“Many of our customers are unaware of our full range of services, from perfect binding to POS kits - there isn’t much we don’t do in print finishing.”