Personalisation is more than a first name
According to recent research, brands are missing a trick when it comes to personalisation and this represents a significant opportunity for printers.
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According to recent research, brands are missing a trick when it comes to personalisation and this represents a significant opportunity for printers.
All the biggest stories from the past 12 months.
Data is crucial to successful personalisation, discovers Nosmot Gbadamosi
Sefas's flexible integrated personalisation suite
Though there are few hard numbers yet on whether personalisation will be the new driver of traditional direct mail, Franklin Park, IL-based Tukaiz - along with several of its clients - have already...
Card manufacturer and printer Nitecrest has partnered with technology company Tag Systems to develop its banking division, which is now operating under the name Tagnitecrest.
Paper manufacturer Sappi Europe has put up the price for its Flexible packaging, Label papers and Release Liner grades by 5-7%.
Advent International has confirmed that it is to become the new owner of Williams Lea Tag.
Uteco Converting, Ebeam Technologies and Inx Digital International have joined forces to develop a new digital packaging line for the mass-personalisation of food packaging.
Tag has set up an inplant repro house at advertising agency Ogilvy & Mather.