Report: '80% of marketers to ditch personalisation by 2025'
Gartner has predicted that 80% of marketers will abandon personalisation efforts by 2025 due to lack of ROI, the complexities of customer data management or both.
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Gartner has predicted that 80% of marketers will abandon personalisation efforts by 2025 due to lack of ROI, the complexities of customer data management or both.
Tags of Liverpool has boosted its print and perforating capacity by investing in a two-colour Heidelberg Speedmaster SM 52-2-P.
A trio of companies aims to revive the Variquik brand with a new version of the short-run book press.
Publishing Expo has extended its name to acknowledge the multimedia nature of the media industry.
Inca has launched a software tool for its wide-format presses that promises to streamline production, especially of versioned and personalised jobs.
Zünd Plotting Systems (UK) has officially changed its name to Zünd UK, after the business was acquired by Zund Systemtechnik AG earlier this year.
Fresh Media Group-subsidiary Colour Systems has been awarded the sole pre-press supplier contract for creative agency Show Media.
UPM-Kymmene has announced changes to the product names for its graphic fine papers and is also set to launch a new grade next year