Rising star: Jaime Havery, marketing graduate, CustomerKNECT

Jo Francis
Wednesday, February 22, 2023

Jaime is 21 and has been working at the recently rebranded CustomerKNECT (formerly MetroMail) in Seaham since May 2022, with the firm’s new name giving her an ideal opportunity to flex her marketing skills.

What did you study, and did you have a particular career in mind? 

I have a degree in business management. While studying I found a passion for marketing and knew that was the career path I wanted to get into. I am enrolled with Cambridge Marketing College studying for my Level 4 marketing executive qualification

Did you know anything about print beforehand? 

The most I knew about print was that it was used for marketing and communications, I have learnt so much including how significant mail is since starting at CustomerKNECT

What does your current role entail?

I run the social media pages and monitor all internal and external comms, I plan marketing campaigns and I am responsible for our internal graphics and signage, etc. I was also lucky enough to have a large responsibility in our recent rebrand, it was a huge project to jump into when I had just started 

What’s the most enjoyable or interesting thing about it?

That I can express my creativity in an environment that was out of my comfort zone

What would be your dream job (print related)?

Marketing manager. I am a one-man (girl) band currently and it would be great to have a range of people and skill sets in-house

What would be your dream job (not print related)?

To own a marketing agency, or be head of marketing for a big brand like Pretty Little Thing or Coca-Cola

What’s top of your playlist at the moment?

My playlist has anything from R&B to Elvis to throwback Disney, all depends on the mood 

Which box set would you recommend?

Friends, it NEVER gets old

What’s your most-used app?

Instagram for sure, I am that girl who takes pics of everything 

What has surprised you most about working in print?

How much I enjoy it

What could the printing industry be doing more of to entice young people into print?

Work experience, workshops, day in the life on socials, etc, to show young people that print is a sector with so many opportunities

If you ruled the world...?

It would be bring your dogs to work day, everyday!

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