According to the Direct Marketing Association (DMA) 80% of top advertisers in the UK use door drop media to advertise their businesses. Why? Because it works.

A recent survey by MarketReach revealed that door drops remain in the home for an average of six days. The latest JICMail data also shows that once the marketing material hits the doormat, the average person will interact with it 3.1 times a month.

This means one million leaflets delivered, equates to over 3 million impressions. And when you combine this unrivalled penetration with a strong call to action and timely arrival, then it’s clear the channel is a great opportunity for engagement and brand amplification for any business.

So why risk your client’s campaign missing this window of opportunity by arriving late or, worse, not at all.

Door drops are cost-effective and deliver impressive ROI’s. So, it’s no surprise increasing numbers of businesses are utilising door drops as a way of physically keeping in-touch, delivering offers, brand building and of course, as a key method to generate leads.

When deciding on a door drop campaign there’s several things to take into consideration. One of the important factors being, how exactly are you planning to deliver your campaign?

With this, you have two main options. You can book in your campaign to be delivered by the Royal Mail via their postal service, or you can use an independent distribution company that employs its own teams, like Leaflet Drop Marketing (LDM).

All being equal, both have positives and negatives, strengths and weaknesses. We’re going to focus on the positives of using a teams company like ourselves as an alternative provider than the Royal Mail.

Let’s start with speed. Using a distribution company that has its own teams allows for much faster turnaround times. For example, at LDM we have instances where your marketing material can go from printing press to doormat the very next day, which can be particularly appealing for a client requiring a fast turn-around time to get their marketing material out there.

Furthermore, using a company that has its own teams can allow for additional services such as:

• GPS tracking of your campaign
• Monitoring your campaign live in real-time
• Post-campaign completion reports
• Solus option – where your marketing material is posted on its own for maximum exposure

The Solus option can work particularly well in collaboration with the increasingly targeted tactics door drop campaigns can now utilise.

It’s clear door drops are more targeted than ever before, with the increasing use of tools to identify the addresses of potential customers that fit specific demographics. As a result, campaign managers are more readily able to target the people who have been identified as prime potential customers for your business.

These metrics result in a more effective campaign, every time. And pairing such targeting techniques with the ability to manage precisely when a campaign lands on the doormat, is a force to be reckoned with.

Areas covered across the United Kingdom via team distribution

• North West 2,850,507 households
• North East 1,053,815 households
• Northern Ireland 759,286 households
• South East 2,453,684 households
• South West 2,090,677 households
• West Midlands 2,367,748 households
• East Midlands 2,381,060 households
• Scotland 1,080,422 households
• Yorkshire 2,054,737 households
• Wales 1,053,431 households
• London 3,179,372 households
• East Of England 2,453,684 households

Door drops are universally acknowledged to be the print channel that delivers marketing on-mass, cost-effectively. And let’s face it - cost is important, right?

Using their own teams, a distribution company can be competitive on pricing with their rates often coming in significantly lower than those of Royal Mail, particularly when large quantities are required to be distributed.

You can find out more in our free white paper, but in summary, although teams distributions are sometimes considered to be the underdog, given the reputation of the Royal Mail, they shouldn’t be underestimated or dismissed.

Depending on what the client is looking for and the factors which are most important to them for their campaign, teams distribution is an excellent alternative to deliver your marketing material in a cost-effective, results inducing, tracked-for-reassurance manner. And during a period of postal uncertainty such as now, reassurance and ROI need to go hand-in-hand.

To find out how LDM UK can support your business, visit leafletdropmarketing.co.uk