Marketing

Premier Communications (Peterborough) has been sold in a pre-pack sale to a new company after hitting the buffers last month.

UK ad spend showed strong growth in 2024, rising 10.4% to a total of £42.6bn. Growth of 6.3% is predicted in 2025, and 5.6% in 2026, with forecasts downgraded slightly thanks to the destabilising...

The Communisis name has been consigned to the history books after a rebrand by Communisis Brand Deployment owner Paragon, with the business renamed Paragon Global Brands.

SGS & Co and SGK have finalised a merger and become the Propelis family of brands.

Response Rate Tracker data gathered by JICMail from 3,800 across 15 organisations shows that cold direct mail response rates and door drop campaign ROI increased in 2024.

Two directors of a graphic design, marketing and print business have been barred for abusing the Bounce Back Loan scheme.

Social media is considered overrated as an effective business marketing tool by nearly two thirds of Printweek readers, according to new survey findings.

Coca-Cola is bringing back its ‘Share a Coke’ campaign, which significantly boosted the brand’s sales when first launched and to this day is still quoted as one of the biggest personalised packaging...

Konica Minolta is selling its Indicia Worldwide marketing services business to ADM Group.

The statement of affairs for Abbey Marketing Communications has revealed that it had an estimated deficiency of over £500,000 when it went into liquidation alongside connected company Spirit DM in...