Marketing
![Google's new plan is to allow third-party cookies, in parallel with its own system](/media/ojoc2ojk/cookies-internet-data-privacy.jpeg?width=525&height=525&bgcolor=White&v=1dade8c31b23040)
Google’s cookie flip-flop a hiccup for mailers
Google has abandoned its plan to block third-party cookies from its Chrome browser, four years after announcing it would do so, in a move that bolsters digital advertisers' position.
![Q2 2024 saw a net increase of 17.2% in the companies expanding their events budgets](/media/wprjoicr/marketing-report.jpeg?width=525&height=525&bgcolor=White&v=1dad9d6343d1ce0)
Strongest marketing budget growth to benefit wide-format and mail
The UK has seen its strongest upward revision to marketing budgets in a decade, with companies’ financial prospects at their most positive in nearly three years, according to new research.
![Ward (R): "We understand the rules of retail marketing and how to break them"](/media/ablpj2ch/altavia-marketing-agency.png?rxy=0.4987352791205109,0.37280204053469745&width=525&height=525&bgcolor=White&v=1dacd4333370e40)
Altavia merges creative and production agencies
Retail marketing group Altavia has merged two of its subsidiary agencies into a single entity, called Altavia UK.
![(L-R) Phil Newton, Rob Newton and new managing director Melissa Shackleton](/media/xsyhefcg/pse_phil-rob-melissa_lr.png?rxy=0.5103777163135553,0.603119258099595&width=525&height=525&bgcolor=White&v=1dac88bfcf5d6b0)
PSE appoints new managing director
Family-run business PSE Agency has appointed Melissa Shackleton in the new role of managing director, marking the team’s first executive shake-up since the company was formed 30 years ago.
![](/media/4dyhul5p/adobe-generic-image-adobe.png?width=525&height=525&bgcolor=White&v=1dac174c78796d0)
Adobe hit with lawsuit over subs
Adobe is facing a government lawsuit in the US alleging that the software giant’s subscription policies have violated legislation designed to protect consumers.
![](/media/j1ynthcn/nick-barbeary-paragon.png?width=525&height=525&bgcolor=White&v=1dabb2bba781270)
Barbeary calls time on stellar career
Paragon client development director Nick Barbeary will retire at the end of this month after nearly 35 years in the industry.
![Boon leaves Webmart after 18 years, most recently as its CEO](/media/vfnncb15/richard-boon-webmart.webp?width=525&height=525&bgcolor=White&v=1dab8d32cdb49f0)
Ex-Webmart CEO Richard Boon launches creative agency
Richard Boon, outgoing CEO at Webmart, has launched into his next venture with the founding of global content marketing agency Oh Six.
![](/media/4gmam4ek/rob-moules-lance-hill-karen-herbert-eight-group.jpg?width=525&height=525&bgcolor=White&v=1dab672d9937ea0)
Herbert and Moules promoted at Eight Group
Eight Group has made two promotions on its executive team as the business reshapes to reflect its expanded services offering.
![Antigro's AI tools can cut out a pet's shape for a custom pillow print](/media/tvjjrymk/custom-shaped-pillow-body-cutout-trybuy.png?width=525&height=525&bgcolor=White&v=1daa5e3d9505250)
Antigro launches ‘Try & Buy’ scheme
Print personalisation software firm Antigro Designer has partnered with Polish print-on-demand textile specialist Print Logistic to launch ‘Try & Buy’, a scheme where customers can try Antigro’s...
![Fastsigns' videos playfully pit teams against each other. Image: TikTok](/media/wq0oorix/fastsigns-manchester.png?width=525&height=525&bgcolor=White&v=1daa530b63fd1e0)
Hundreds of thousands tune in to Fastsigns Manchester TikTok
Fastsigns Manchester has racked up hundreds of thousands of views on social media video platform TikTok with a series of football team and band-related print videos.