Star product: Printable Technologies TransPromo

The TransPromo On-Demand software approaches transpromotional marketing by integrating web-to-print, variable-data publishing and campaign oversight technologies. The tool is for low- to medium-run printers and is positioned as an entry-level product for the transpromo marketplace.

Printable Technologies’ application is a vendor-hosted software-as-a-service (SaaS) program linking customised content with transactional print and electronic communications. It uses the FusionPro suite of collateral management (FusionPro Web) and personalisation (FusionPro Desktop).

Users can export, upload or choose from online statement list data before processing the data with business and layout rules and branded imagery via Printable’s FusionPro Desktop application. This lets users create templates for personalised jobs.
The manufacturer said TransPromo On-Demand offers a cost-effective alternative to purchasing a large-scale transpromotional package. Its SaaS solution uses customised e-commerce sites where end users can upload new templates before they are automatically merged with the transactional documents and databases housed in their web-to-print system.

With the introduction of FusionPro Web 6.5, our most powerful web-to-print solution ever, Printable Technologies is ready to join the transpromo revolution, said president and chief executive Coleman Kane. We are ready to meet the growing industry demand with a new approach to transpromo, one that exists within the broader context of web-to-print and variable data.

Printable’s TransPromo application is based on a larger offering of brand management, list repositories and versioning, reporting and analytics and variable and versioned capabilities. Interfaces to external systems such as CRM, ERP and MIS allow for response data to be tracked, analysed and updated.

The software is the latest add-on to FusionPro Web version 6.5.

• Description: vendor-hosted software-as-a-service (SaaS) transpromo program
• Features: web-to-print, variable-data publishing, campaign oversight, brand management, list repositories, versioning, reporting and analytics, CRM, ERP and MIS, data tracking
• Availability: add-on to FusionPro Web
• Price: dependent on application