This means Redington will be the national distributor of Zesta's flagship product eZPrint and eZPhoto for the print industry.

Santosh Nair of Redington said: "We are proud to have Zesta's eZPrint and eZPhoto in our product portfolio. eZPrint, with its end-to-end integration of all technology needs of a digital or photo printer into one single solution is unsurpassed by any other solutions available, whether locally or globally. Global players are now entering India because they see a huge market potential in online print. eZPrint, apart from providing complete back-end production control and management, will allow Indian printers to offer online printing services to their end-customers."

He added: "Zesta owns the technology and has a strong R&D and support-base in India. These factors will enable us to deliver a more customised and suitable solution in combination with our OEM partners like HP, Ricoh etc. It will help us to maintain our position as a leading provider of complete end-to-end solution."

Referring to the partnership, Atul Saran, CEO and founder, said: "This is a major step for Zesta in the Indian printing market. Redington’s sales team and dedicated channel network, aggressive distribution strategy and proven graphic arts expertise will enable us to reach out to the crème-de-la-crème of digital and commercial printers in India."

Zesta is a provider of print technology software solutions to the industry. The Zesta Technology Group is promoted by Atul Saran, ex-CEO, EFI India and Narayan Mahadevan, ex-engineering director, EFI India.