York & Ford is part of the European merchanting group IGEPA, which operates in 17 European countries. The maxi range, which is exclusive to both York & Ford in the UK and the IGEPA Group, consists of maxigloss and maxisilk.
UPM-Kymmene (UK) sales director Andrew Causer said the launch marked one of the few occasions that the Finnish manufacturer had made a grade to a merchants specification.
The maxi range is designed for applications including annual reports, brochures, leaflets, books and calendars.
Both grades are woodfree two-side coated graphic papers. Maxisilk is available in weights from 90gsm to 300gsm, while the maxigloss range includes an extra weight, 350gsm.
York & Fords seven warehouses throughout the UK will stock the range, and UPM-Kymmene will hold extensive stocks of maxi-silk and maxigloss at the mill.
UPM-Kymmene will also offer a 10-working-day delivery guarantee for all ex-mill orders.
The IGEPA Group has operations in 17 different countries, purchasing more than 1.7m tonnes of paper and achieving sales of around 900m a year.
Story by Andy Scott
Have your say in the Printweek Poll
Related stories
Latest comments
"Now black really is white. Ditching a product line with all its consequences for customers is now an award winning move. Priceless!"
"B2 and packaging! I like it already. Best wishes to Peter and the team."
"Good luck for the future Peter, everyone in the industry looks up to you!"
Up next...
All sites remain open
Trio seal Celloglas deal
Reasons currently unclear
The Mailshop files NOI
Free samples for AI tool
Antigro launches ‘Try & Buy’ scheme
Ink sales were up