Education and membership focus

Webmart expands into new sectors with senior appointments

21 February 2024

Companies & suppliers

(L-R) James Fear and Alex Buck will support business expansion

Webmart has appointed two business development managers in newly created roles as it expands into the education and membership sectors.

James Fear has joined the sustainable marketing agency and B Corp company as business development manager, head of education and membership to build relationships and strategic partnerships with higher education establishments and membership bodies.

Fear brings with him over 25 years specialist sector experience and consultative skills and Webmart said he has an in-depth understanding of the challenges and needs of in-house marketing teams that are looking to better attract, engage, and retain students and members.

Fear said: “I love the ethos of Webmart and have long admired the work they do. They have a real strength in integrated and sustainable marketing, and I’m really excited about bringing this expertise to universities, colleges, schools, and memberships organisations – helping them to better understand and reduce the environmental impact of their marketing and be more effective in a much more integrated and joined-up way.

“In the push towards Net Zero, many organisations have done much to reduce their carbon emissions, but the carbon footprint of marketing, especially digital marketing, is all too often ignored.

“Better, more effective marketing is more sustainable, and I’m looking forward to helping future clients in the education and membership sector to be much more environmentally and commercially successful.”

Also new at Webmart in a business development manager role is direct mail and print specialist Alex Buck. He has joined from LDM UK, where he held the position of head of direct mail, and before that he was an account director at Bakergoodchild.

“I feel like I’ve found my home with Webmart, and I’m really proud to be working with such a responsible business,” said Buck.

“I’ve always looked up to them as a company and it is great to be in a role providing sustainable marketing to businesses, including direct mail and print which are very powerful as part of the marketing mix.”

Both Fear and Buck joined in November.

Webmart’s clients include Interflora, Nintendo, Cook Foods, East of England Co-op, Kings College London, Leeds Beckett University, and Great Ormond Street Hospital Charity (GOSH).

Currently employing 40 people in Oxfordshire and Yorkshire, Webmart was founded in 1996 with the aim of benefitting both people and the planet.