Marketing
![Google's new plan is to allow third-party cookies, in parallel with its own system](/media/ojoc2ojk/cookies-internet-data-privacy.jpeg?width=525&height=350&bgcolor=White&v=1dade8c31b23040)
Google’s cookie flip-flop a hiccup for mailers
Google has abandoned its plan to block third-party cookies from its Chrome browser, four years after announcing it would do so, in a move that bolsters digital advertisers' position.
![Q2 2024 saw a net increase of 17.2% in the companies expanding their events budgets](/media/wprjoicr/marketing-report.jpeg?width=525&height=350&bgcolor=White&v=1dad9d6343d1ce0)
Strongest marketing budget growth to benefit wide-format and mail
The UK has seen its strongest upward revision to marketing budgets in a decade, with companies’ financial prospects at their most positive in nearly three years, according to new research.
![Ward (R): "We understand the rules of retail marketing and how to break them"](/media/ablpj2ch/altavia-marketing-agency.png?rxy=0.4987352791205109,0.37280204053469745&width=525&height=350&bgcolor=White&v=1dacd4333370e40)
Altavia merges creative and production agencies
Retail marketing group Altavia has merged two of its subsidiary agencies into a single entity, called Altavia UK.
![(L-R) Phil Newton, Rob Newton and new managing director Melissa Shackleton](/media/xsyhefcg/pse_phil-rob-melissa_lr.png?rxy=0.5103777163135553,0.603119258099595&width=525&height=350&bgcolor=White&v=1dac88bfcf5d6b0)
PSE appoints new managing director
Family-run business PSE Agency has appointed Melissa Shackleton in the new role of managing director, marking the team’s first executive shake-up since the company was formed 30 years ago.
![Boon leaves Webmart after 18 years, most recently as its CEO](/media/vfnncb15/richard-boon-webmart.webp?width=525&height=350&bgcolor=White&v=1dab8d32cdb49f0)
Ex-Webmart CEO Richard Boon launches creative agency
Richard Boon, outgoing CEO at Webmart, has launched into his next venture with the founding of global content marketing agency Oh Six.
![(L-R) Darren Crawford, Gabe Cooney and Lance Hill](/media/zoqlciql/eight-group-ctc.jpg?width=525&height=350&bgcolor=White&v=1da9a2e6d33b7d0)
Eight Group partners with CTC on Marketlayer acquisition
Eight Days a Week Print Solutions (EDWPS), currently repositioning to become Eight Group encompassing Eight Plus, has teamed up with Crawford Technology Consulting (CTC) to acquire creative digital...
![96% are planning for an increased digital marketing spend in 2024](/media/tlfjnfxx/connected-packaging-survey-2024.jpg?width=525&height=350&bgcolor=White&v=1da6a4bf61bf610)
Connected packaging on the rise in 2024
Companies are overwhelmingly likely to connect their packaging production to their digital marketing or online presence according to new research, as they seek to gain extra value from their...
![(L-R) James Fear and Alex Buck will support business expansion](/media/erff4vvs/james-fear-and-alex-buck-webmart.jpg?rxy=0.4852809036250845,0.2021142849262678&width=525&height=350&bgcolor=White&v=1da64b2fe964c30)
Webmart expands into new sectors with senior appointments
Webmart has appointed two business development managers in newly created roles as it expands into the education and membership sectors.
![ADM Group said its score was representative of its ongoing improvements](/media/uebp5mxm/adm-cdp.jpg?width=525&height=350&bgcolor=White&v=1da5f45bd51fca0)
ADM Group rated A- by CDP
Marketing services provider ADM Group has achieved a score of A- on CDP’s 2023 Climate Change Survey.
![Ridgeway (R): The purchase will help drive innovation in both firms](/media/trrnkba5/jamie-cooke-and-ben-ridgway-co-founders-of-iamproperty.jpg?rxy=0.479451464822846,0.3216830651581135&width=525&height=350&bgcolor=White&v=1da5f46d589ac90)
Iamproperty buys property mailing specialist Information Works
Property market tech firm Iamproperty has bought hybrid marketing firm Information Works.
![Choudry (centre) winning the Marketing Pioneer Award](/media/bfengmxq/asif-award.jpg?rxy=0.5381438212374478,0.29230796942514264&width=525&height=350&bgcolor=White&v=1da26aea7d99330)
Resource director Choudry wins major marketing award
The sales and marketing director of Leeds-based full-service communications agency Resource has been named as a winner at the 2023 Chartered Institute of Marketing (CIM) Global Marketing Excellence...
![Creating a culture of timely payment could boost the economy by £2.5bn](/media/ns0ja1jd/late-payment-invoices.jpeg?width=525&height=350&bgcolor=White&v=1da0287d0bdef80)
Leading marketing services group significantly extends payment terms
One of the UK’s biggest marketing services providers has extended its minimum supplier payment terms to 180 days full term.