The survey says that around 75% of UK firms admit their logos may cause confusion when clients try to work out what they do.
Worryingly, it also suggests that for around 78% of customers, logo and colour are priorities, alongside value, when making a purchasing decision.
UK corporate ID is under-researched
Three-quarters of companies spend less than a day researching corporate logos and colours before launching a business, according to research from Prontaprint.
