Topics to be covered at the seminar, which will take place in London on 7 November, will include why print has a key role in the integrated future of marketing and changing perceptions of the sustainability of print media. The event will also feature the launch of Print Power magazine.

The magazine will be sent to brand owners and media decision makers and will feature various forms of print and how they offer unique ways for brands to communicate with customers.

Two Sides director Martyn Eustace said: "The seminar is a unique opportunity to hear the developing debate on the sustainability and effectiveness of print media and delegates will also be able to contribute to the discussion and participate in the launch of the first of a regular series of Print Power magazines."

The results of a survey conducted across 10 European countries and the US which asked more than 5,000 people their perception of print media’s sustainability and attractiveness will be presented at the event.

Admission is free to delegates who pre-register and strictly by ticket only.

Email ticket applications to Sarah Collins at Two Sides at sjc@twosides.info. All applications must be made by 14 October.