The annual event, which is run in association with The Stationers’ Livery Company, will this year focus on print media as the ‘weapon of choice’ for brand owners looking to maximise their brand impact.
“There are lots of diverse interests among our membership, so what we’ve tried to do is put together a programme that people can come away from and say that they’ve learned something new,” said Two Sides and Print Power UK director Martyn Eustace.
“It’s all related to graphic communications, the changing world that we live in and the influences upon that. We hope that people will go away having found something to use in their daily businesses.”
The event will feature talks from a strong line-up of industry experts from the marketing communications, print and business communities including Nicolas Sennegon, chief revenue officer and global head of client marketing at The Economist Group and Jonathan Harman, managing director of Royal Mail MarketReach.
Senior brand executives and marketing specialists from Marks & Spencer, Red Bull and Kantar Media will also attend to share their first-hand experiences of how print’s unique attributes hold a relevant and vital role in multi-media brand-building campaigns.
Managing director of Documobi Peter Lancaster will discuss how to integrate print into the digital and mobile world while Nicole Yershon, director of innovations at Ogilvy Labs, and futurologist Richard Wilson will share their insights into what the future may hold for the print industry.
Chief executive of Forum for the Future Sally Uren will discuss how sustainability remains a powerful influencing factor for business, while the Two Sides team will provide an overview of the group’s latest campaigns to challenge the misinformation surrounding the use and environmental impact of paper and print.
“Print is now one of a number of channels and the whole point of our campaign is to try and make sure that it remains relevant in a multi-media world,” said Eustace.
“We believe that it’s the industry’s job to constantly remind people who use print, particularly the media buyers and those that are making decisions every day about which channels to use for their marketing, that it is highly relevant, really engaging and will deliver high levels of return on investment.
“Our line-up of expert speakers, from both the marketing and graphic arts communities, have some incredible stories to tell and engaging insight to share as to the significant benefits of using print in their marketing campaigns.”
Delegates attending the one-day seminar, which will take place from 10am to 5.30pm, are also invited to attend an evening networking dinner in the Great Hall. During the three-course dinner, editor of The Sun David Dinsmore and CEPI director general Marco Mensink will reflect on their own personal accounts of the opportunities and challenges facing the industry.
Places for the seminar and evening networking dinner are limited and ticket prices range from £65 to £190. For more information and to book, visit www.twosides.info/Autumn-seminar-2014.
