Supplied via St Ives' point-of-sale (POS) division SP Group, Pizza Hut uses the Artwork and Datastore modules of DNA to manage POS requirements, including menus, window graphics and banners with additional print supplied by St Ives Direct.

"By utilising one system to manage and track all our point-of-sale for our restaurants, we have significantly reduced the time and cost of managing our assets," said Nick Minchin, Pizza Hut full service restaurant senior brand manager.

"We now host template artwork where users can order and personalise items online. This has enables us to cut artwork costs and provide signage relevant to local markets."

Before implementing DNA, St Ives' 'Forward Thinking' team audited 370 restaurants' POS and point-of-purchase requirements.

Following the audit, the chain implemented a standard size for wall-mounted and free-standing banners, simplifying production and reducing costs.