The Crewe-based printer, which underwent a management buyout last month, is now looking to expand its digital service, which currently accounts for 20% of the company's output.

Paul Springthorpe, joint managing director of The Printing House, said the company is producing around 10-15 personalised jobs each month, a figure he expects to raise through growing customer awareness.

He said: "Some customers aren't fully aware or ready for using variable data but incorporating it helps to add value to print and produce more targeted material."

The printer, which serves agencies and end users, recently completed a personalised postcard job for a local car dealership, which resulted in seven vehicle sales – a direct result of the campaign, it claimed.

Springthorpe said: "You've got to do a job well or otherwise it simply won't be effective."

Using the rebranded online portal, clients can order a range of print including calendars, brochures and business cards using preloaded or custom design templates.

The 34-staff business is producing the work on its Xerox DocuColor 5000 digital press, which it installed late last year.

The Printing House has reported annual savings of £40,000 since the Xerox installation, which allowed it to bring digital print in-house.