We must give a shout-out, then, to Dan Walker (@mrdanwalker), the dapper host of BBC Breakfast and various sports programmes. 

In a recent tweet Dan highlighted the perhaps relatively unknown world of personalised socks to his +530,000 followers on Twitter, posting an image of someone (it’s not clear who) wearing a snazzy pair of red socks emblazoned with Dan’s charming chops as they watched the popular morning programme.  

A brief internet search reveals that the supply of personalised socks seems to be something of a booming business, with a number of print specialists getting in on the act including Bags of Love and Printster. 

At the best part of £20 a pair, they look like a nice little earner. 

And, thinking about it, it would be a fairly bargainacious way for Dan to wind up blowhard breakfast telly rival Piers Morgan, by sending him a similar pair. Having said that, Piers probably already has several pairs. With his own face on them.