Merchr hires for expansion

Nora Yassin, co-founder: Merchr is planning to expand abroad
Nora Yassin, co-founder: Merchr is planning to expand abroad

Merchandising e-commerce start-up Merchr has added three new members to its team, as it gears up to expand abroad.

Merchr appointed Dan Delew as partnerships manager in April 2023. Delew will focus on building relationships with retailers, sports clubs, tourist attractions, among other clients, to drive revenue growth.

He joined alongside graphic designers Ariel Or and Titilayo Salau, appointed in June.

Co-founder and director of Merchr, Nora Yassin, said the three were fantastic additions to the team, which now numbers 20. Further recruitment is underway for further roles.

Yassin added of Delew, who has five years’ marketing experience largely in the retail sector: “As a company focused on supporting retailers and brands, we recognised the need to recruit someone with hands-on experience in the retail sector.

“Dan’s expertise in this industry will be a huge asset to the business. His arrival gives us the opportunity to forge even more impactful high-level partnerships.

“Our strategy is for Merchr to become a broad marketplace, and we believe that the way to achieve this is through partnerships – with suppliers to add more products and with the likes of retailers, visitor attractions and sports clubs.”

Speaking to Printweek, she added that the company was planning to break into the US and EU markets with its print-on-demand model, where partners rely on Merchr for both design and print work.

She said: “As our Merchr users continue to open and integrate their online stores and sell products as their own, we want to continue to expand our product offering and hub features. 

“In the near future, we want to expand our eco-friendly range, commit to even more sustainable practices and really become the leader in the UK print-on-demand industry.”

The vast majority of Merchr’s production is done in-house at its Manchester factory on Brother and Mimaki equipment.

Founded in 2021, it launched its Merchr Hub platform in January. The platform allows users to design their own merchandise and list it on their online stores, with Merchr printing and fulfilling each order as it comes in.

The company has recently expanded its product selection with a number of irregular items such as mugs, bottles, coasters and towels, with supplier Jondo, and children’s and babies’ clothing from Snuggle.