GQ and Esquire report October ad lift Premium men's magazines GQ and Esquire have reported advertising lifts for their October issues, against a backdrop of falling circulation and editorial cuts in the lads' mag sector.

Ailing Zoo makes cuts to editorial team Bauer Media is to make three roles on the editorial team for lads' weekly Zoo redundant after the magazine's circulation dropped to a new low in last month's ABCs, but maintains it has no plans to close the title.

Sly Bailey's Mirror axes plans for national sport title Mirror Group Newspapers (MGN) has axed plans to launch a dedicated sports newspaper, which was scheduled to hit newsstands in time for the start of the new football season.

Bupa shortlists four agencies in £10m media review Bupa is believed to have shortlisted four agencies to vie for its £10m media planning and buying business, including Publicis Groupe incumbent Starcom.

Bauer puts launch of Gaz7etta on hold The launch of Bauer Consumer Media's men's magazine Gaz7etta, which trialled with a pilot edition last October, has been shelved until 2012 at the earliest.