Media roundup - Bauer, Stylist, The Independent, Kellogg's, Digital Cinema Media

We bring you the buzz from the wider media sphere, across the world and across the web. This week: Bauer reports revenue rise; Stylist hands cover to readers; Indy launches paywall; Kellogg's to revamp packaging, Digital Cinema Media rolls out interactive posters.

Bauer ad revenues climb as it pays out £224m dividend
Bauer Consumer Media, the publisher of Grazia and FHM, has reported a 2.7% year-on-year rise in ad revenues to £84.5m in its 2010 results.

Stylist lets readers create its 100th issue
Women's lifestyle magazine Stylist has handed the reins over to its readers for its 100th issue, out this week.

The Independent launches new website with international paywall and £19 iPad app
The Independent has unveiled its new website, its most major revamp in at least five years, accompanied by an international paywall and a market-busting paid for iPad app.

Kellogg's to add Vitamin D and overhaul packaging
Kellogg's is to add vitamin D to its range of children's breakfast cereals including Coco Pops and Rice Krispies and is likely to revamp its packaging, in an effort to combat the rising number of children suffering rickets.

Digital Cinema Media to roll out Primesight interactive outdoor ads
Digital Cinema Media (DCM) is set to roll out interactive posters in its cinema foyers after appointing Primesight to its outdoor ad-sales contract.