The Poole-headquartered business makes handmade, vegetarian cosmetics and social responsibility is a key focus of its operations.

Over the past week a Roland DG large-format UV printer has arrived at its manufacturing facility, alongside an Inkcups X5 flatbed printer and Inkcups Helix One benchtop printer for printing onto cylindrical objects.

Simon Allen, senior R&D creative support at the firm, told Printweek that the business had always had some in-house capacity for large-format and DTG printing, but the “significant” new investment marked a major step up in capability.

“It’s been an extensive project finding the right people to work with and the perfect tech for our project,” he explained.

“We spent a week with Inkcups working out the kinks with a clear plan of scalability.”

The total amount of the investment involved was not disclosed, and the business is keeping details of its plans for the new kit under wraps for the time being.

Lush’s corporate goals include becoming “carbon positive through insetting rather than by offsetting our excesses”.

The business aims to become zero waste through its ‘Bring it Back’ deposit schemes globally that “treat packaging like gold”. It also set up a Green Hub operation to recycle and reuse the materials it uses.

The group’s turnover in 2022, including licensing, joint ventures and franchises, was £836m and it had nearly 900 shops worldwide.