Lancme picks Trucard 1 gloss recycled for fragrance packaging

Tullis Russell's Trucard 1 gloss recycled 350gsm has been chosen for the outer packaging of Lancme's Aroma Blue body treatment fragrance.

FSC-certified Trucard 1 gloss recycled contains 50% post-consumer de-inked recycled fibre and is manufactured at the independent paper manufacturer's Scottish mill.

Tullis Russell sales and marketing director Malcolm Sinclair said Lancôme, which is the main brand in the luxury products division of L'Oréal, valued the fact that the Trucard range was FSC certified.

Sinclair said: "We are delighted that, like a growing number of customers around the world, they have now taken the decision to use one of our recycled versions for this new launch.

"With these exciting new options, available in both coated and uncoated, we are able to offer printers and brandholders the chance to choose a genuine recycled content cartonboard, while preserving the look, printability and technical performance they need."