The Scottish independent papermaker attained FSC chain of custody for the processing, sales and distribution of its coated and uncoated paper and board products earlier this month.
Coated product manager Gregor Milne said Trucard Recycled, which contains 50% virgin fibre and 50% post consumer de-inked fibre, would be aimed at the greeting cards and publishing sectors.
Milne said that as Trucard Recycled was a triple A+ recycled product it was not dissimilar to a virgin fibre product in appearance.
The virgin fibre used is 100% elemental chlorine free (ECF), with the de-inked fibre supplied from a FSC approved waste pulp mill.
Trucard Recycled is the second recycled brand to be launched by Tullis, the first being Naturalis.
Story by Andy Scott
Have your say in the Printweek Poll
Related stories
Latest comments
"Very insightful Stern.
My analysis?
Squeaky bum time!"
"But in April there was an article with the Headline "Landa boosts top team as it scales up to meet market demand", where they said they came out of last year’s Drupa with a burgeoning order..."
"Yep. Tracked is king."
Up next...
Print services required
Trio of new tenders up for grabs
Greater automation and ease-of-use
Konica Minolta enhances AccurioPress C7100 series
Energy savings and wider gamut
Wilmot-Budgen takes first LED Onset
Weekly one million mark