Fujifilm challenges customers with Onset investment website

Fujifilm has launched a new website designed to inform potential customers how an Inca Onset wide-format printer "can pay for itself in just six months".

The Onset Challenge features a five-step process that aims to question the customer's requirements and demands in order to best match them with one of the 18 available Onset configurations.

Tudor Morgan, group marketing manager of wide-format graphics at Fujifilm Europe, said: "We are asking any printer out there who either already produces wide format print or is thinking of entering the market to visit the Onset Challenge site and enter his or her requirements into the economics area, to see for themselves just how quickly an investment in Onset could pay off."

He added: "Not only is Onset a reliable, solid platform that produces fantastic quality output, but with the complete family to choose from, there is an option for every printer.

"If you let us, we will show you how this investment can pay for itself in just six months. Come and take the challenge."

Last month, Inca Digital launched a mid-range version of its Onset wide-format UV printer, the S40, which aims to combine production efficiency with low cost-per-print.

The machine can print at speeds up to 470sqm an hour and fits in the existing Onset portfolio between the 310sqm an hour S20 and the 750sqm S70.

According to Inca, the latest addition to the Onset battery "raises the bar" and couples "best-in-class" quality with high levels of performance, making it ideal for POS, exhibition displays, outdoor signage and backlit displays.