The firms have completed PPML integration between the Creo digital colour server line and Direct Smile variable data (VDP) applications.

It will make Direct Smile image personalisation capabilities and integrated VDP solutions available to PODS customers.

"This integration provides value to our customers by introducing them to the Direct Smile family of products and enhancing their direct mail capabilities," said Guy Hilton, marketing manager at PODS.  

The VDP document solution allows unlimited variability for content and design with workflow. Its cross-media workflow enables document configuration using data from any source.

"With this, we have won another strong, digital printing technology partner," said Christoph Schacht, chief executive of Direct Smile.