Fiery FreeForm Kit is integrated within every Fiery server along with the EFI driver, which allows customers to launch personalised campaigns out of the box. The server supports a range of variable data publishing (VDP) languages, such as industry-standard PPML, Fiery FreeForm and other legacy proprietary languages.
It also includes a range of sample campaigns, along with databases and instructions to show customers what is possible with VDP.
According to EFI, the Fiery colour digital print server has 14 million users. To support the server, it has also built VDP capabilities into its web-to-print products.
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