The Tunbridge Wells-based printer started printing on the press, its second Speedmaster CD 74-6 , on 17 December.
Crucial Colour currently produces material including corporate brochures and leaflets but hopes the new press will open up new markets, including packaging work for design agencies.
Sales director David Cole told printweek.com: "The Speedmaster will allow us to provide a wider range of services by printing on more varied substrates, while also printing to a consistent high quality."
The Speedmaster can print at thicknesses from 0.03-0.8mm and to a maximum sheet size of 605x740mm.
Crucial Colour was established in 1989 and has a turnover in excess of £2m.
Have your say in the Printweek Poll
Related stories
Latest comments
"And here's me thinking they bought the Docklands Light Railway."
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...

Customer demand increasing
A4 Laser Labels expands with larger site and kit investment

Price rises in US 'to at least partially offset' costs
Cimpress withdraws guidance due to Trump's tariffs

Proceeds to be invested in growth strategy
James Cropper sells some specialist IP

Making changes to limit tariff impact in US