The Tunbridge Wells-based printer started printing on the press, its second Speedmaster CD 74-6 , on 17 December.
Crucial Colour currently produces material including corporate brochures and leaflets but hopes the new press will open up new markets, including packaging work for design agencies.
Sales director David Cole told printweek.com: "The Speedmaster will allow us to provide a wider range of services by printing on more varied substrates, while also printing to a consistent high quality."
The Speedmaster can print at thicknesses from 0.03-0.8mm and to a maximum sheet size of 605x740mm.
Crucial Colour was established in 1989 and has a turnover in excess of £2m.
Have your say in the Printweek Poll
Related stories
Latest comments
"I am so pleased that all the staff at Reflections who were made redundant will finally get the money they are owed. Unfortunatly for all the staff at Wren Packaging who were made redundant, myself..."
"Thank you for the opportunity to comment on this Jo, and PrintWeek!
Please feel free to get in touch with the Howden Print Team to arrange your own Free of Charge Cyber Micro-Penetration Test to help..."
"I never quite understand the statements such as "achieved such a positive outcome for this well-established business".
The established business unfortunately failed and no longer exists, a..."
Up next...

Commitment, presence and energy will be much missed
Tributes paid to Lascelle Barrow

Around 300 roles may be affected
International Paper to close five UK packaging sites

Asset ownership delayed process
Reflections to be liquidated

'Start of a new era'