Velociti is powered by advanced data integrations and partnerships with trusted international networks.
Citipost Global said this ensured “seamless visibility” throughout the mailing process, with data collected at key milestones such as handover points between carriers, entry into international/local networks, and final mile delivery confirmations where available.
The service also proactively audits all major channels and management information with advanced cellular tracking technology and validation to enhance the data deliverables.
The company said the launch of its Extra Territorial Office of Exchange (ETOE) partnership with Spanish national postal provider Correos marked a significant moment in its global strategy.
It said that, unlike other ETOEs, Citipost Global remained independently owned, meaning it has the flexibility to strategically select postal partners that align with its vision.
This partnership, it added, enhances the reach and flexibility of Velociti, opening doors to harder-to-reach markets worldwide.
Vinny Mannion, Citipost Global’s head of strategy and growth, said: “Big data and advances in digital technology have opened up significant opportunities in multichannel marketing campaigns.
“The challenge has been that companies need to plan and track mail to ensure it lands at the right time, which was not an option previously.”
Managing director Jack Easton added: “Businesses today demand more than delivery – they need assurance. Velociti not only meets that need but sets a benchmark for how international mail should be tracked and measured.
“It’s a significant leap forward for direct marketers and businesses with a global reach.”
Velociti offers tracking, real-time updates, in-country confirmations and a premium service throughout the mailstream. Users can therefore monitor delivery progress in real time, analyse performance metrics across regions, and adjust strategies based on concrete data.
“We are expecting to see significant growth in European, North and Latin American Markets, with many British brands looking to capitalise on emerging markets and the exceptional return on investment mail marketing offers,” said Easton.
“Velociti represents a significant investment from Citipost Global in addressing international mail’s biggest pain points, and we are excited to launch the service.”
A division of Citipost Ltd, Erith, Kent-headquartered Citipost Global operates alongside other divisions including Citilogistics, Citipost Mail, Home Move Box and i2i.
