Direct mail

Citipost International rebranded as Citipost Global earlier this year, while separately launching Velociti, its new milestone-tracked international letter service.

Marketreach has launched the latest iteration of its B2B advertising campaign, Totally Mailed It.

UK ad spend showed strong growth in 2024, rising 10.4% to a total of £42.6bn. Growth of 6.3% is predicted in 2025, and 5.6% in 2026, with forecasts downgraded slightly thanks to the destabilising...

Paul Brough has become the new chair of the Mail Users’ Association (MUA), an organisation that represents the interests of the UK's large users of mail.

Over three-quarters (77%) of mail was read or looked at in the crucial Q4 trading period, according to the latest quarterly results from JICMail, representing an all-time-high reading of this...

Direct mail advertising spend returned to growth in the third quarter of 2024, beating the country’s overall average of advertising spend of 9.7%, according to the latest figures from the Advertising...

Ofcom has confirmed its proposed changes to Royal Mail’s Universal Service Obligation including a reduced Second Class service, a relaxation of delivery targets, and a revamped bulk mail access...

JICMail, the joint industry currency for ad mail launched a new report that highlights the ‘super touchpoint’ powers of direct mail, at a breakfast event held in London yesterday (29 January).

The vice chairman of advertising and marketing agency Ogilvy UK has hailed the power of direct mail in a popular LinkedIn post that has attracted well over 300 comments at the time of writing.

Bakergoodchild is poised to go live with a new software platform to simplify production of direct mail jobs.

New nationally representative research from Marketreach has revealed that mail is more likely to have had an influence on voting intention than any other marketing channel across all ages.

JICMail and ISBA’s cross-media measurement programme Origin are conducting a mail measurement pilot study.