The inkjet machine is now commercially available and can emboss on selective areas of gloss or matt substrates. According to the Israeli firm's vice-president for marketing and business development, Ziki Kuly, the press can handle a raft of applications, spanning marketing literature and greetings cards to packaging and photo albums.

"The applications available are huge," he added. "Up until now there has been no digital embosser available for short runs."

The 1200 can also accommodate medium-length and long runs as well as handling variable data embossing, allowing for personalisation applications.

The 1200 is complemented by ScodInk, which is Scodix's propriety UV curable clear ink.

"We are very excited with the release of the 1200," said Scodex chief executive and founder Kobi Bar. "With the elimination of plates and silk screens, virtually no printing waste and the freedom to print from one to many copies. The 1200 is perfect for those who want to differentiate themselves in today's highly competitive and increasingly commoditised market."

Operating at a resolution of 720x360dpi, the 1200 is capable of speeds of up to 1,200 A3 sheets per hour although this figure is dependent on the layer thickness and substrate. Layer thickness is up to 70 micron and the press works with both PDF and Tiff files. The machine costs €265,000 (£230,227).

Scodix's Kuly also stressed the press's green credentials. The UV system has low power usage and the company claimed that it uses "91% less energy consumption than traditional systems".