The firm used the event to extend its target audience from brand owners and retailers, where clients include The Body Shop, to print and media service providers.
Brandmark automatically resizes graphics within guidelines to fit sites of different shapes and sizes held on the system's database.
One customer produced 10,000 unique graphic files automatically in half a day.
The firm offers the software, which is based on Adobe InDesign Server, on a licence model or as software as a service (SaaS), which can be bought on a monthly fee or a per transaction charge from $1 (66p) per file.
Chief executive Ravi Dugal claimed one visitor told him finding the software had made it worth visiting Fespa.
Have your say in the Printweek Poll
Related stories
Latest comments
"And here's me thinking they bought the Docklands Light Railway."
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...
29% say quick turnaround work best growth area
Printers see opportunity in quick turnarounds and web-to-print
Commitment to developing talent recognised
Apprenticeship award for Coveris
2024 saw a sharp rise in response rates
JICMail data reveals growth in customer acquisition through mail campaigns
Scottish group has international ambitions