The firm used the event to extend its target audience from brand owners and retailers, where clients include The Body Shop, to print and media service providers.

Brandmark automatically resizes graphics within guidelines to fit sites of different shapes and sizes held on the system's database.

One customer produced 10,000 unique graphic files automatically in half a day.

The firm offers the software, which is based on Adobe InDesign Server, on a licence model or as software as a service (SaaS), which can be bought on a monthly fee or a per transaction charge from $1 (66p) per file.

Chief executive Ravi Dugal claimed one visitor told him finding the software had made it worth visiting Fespa.