Optimus premieres new W2P tool

Optimus (C232) has launched a modular web-to-print (W2P) tool, which integrates with its Dash and 2020 MIS software, at Fespa.

Optimus Cloud enables one-click ordering of standard products and variable data products with full access to the product's template, regardless of complexity. The variable data engine automatically converts orders into jobs in the workflow.

It also features an online quote generator, which integrates with the MIS so customers can choose options, view prices and place orders.