Hurricane Sandy's impact on commercial printing seen as 'minimal'

Commercial printers along the US East Coast largely escape major damage as Hurricane Sandy triggered high winds, floods and powers outages from Virginia and Carolinas all the way through the northeastern corridor.

Anthony Zaccone, marketing manager for Mimeo’s US operations, explained, "We have two centralized, state-of-the-art printing facilities in the United States - one in Memphis, TN and one in Newark, NJ.

"Our Newark facility was open on Monday and stayed open as long as possible on Tuesday. At that time, the Newark workload was rerouted to our facility in Memphis, which was not affected by the storm."

Zaccone added he anticipated normal operation would be resuming at the Newark facility Thursday.

Doug Hazlett, marketing VP for Clifton, NJ headquartered Sandy Alexander, said while the company facility did lose power, it suffered no flooding or other damage.  "We were very lucky," he added.

"Some of our employees’ homes are still without power, but we were able to get our servers, internet and cell phones up today (Wednesday) and we hope to have the plant fully functional by the end of the week."

Hazlett said he did not think the storm would have any impact on company’s overall 2012 numbers.

Dr. Ron Davis, chief economist for the Printing Industries of America (PIA) suggested that for all its fury, Sandy would probably have little or no impact either on total US GDP for the year or commercial printing numbers. "You might see some minimal effect on some election related print spending though I’m sure 99% of that direct mail has already passed," Davis explained.

"The ways these national disasters impact the economy is that the initial disruption cause things to slow down, but then there’s an acceleration of economic activity as insurance kicks in and you have people getting money and making repairs - and the government also spends money it may not have spent otherwise. So you have this deceleration of economic activity followed by acceleration."

Davis noted there will be some temporary disruptions of supplies of paper and other consumables, but again stressed that would be very temporary.

Jeff Torkelson, spokesperson for Consolidated Graphics, said the company had no disruptions at any of its East Coast facilities.

FedEx Office has facilities in many of the towns and cities impacted by Sandy and company spokesperson Kellie Grady said normal business will resume in those locations as soon as it is safe to do so.

"It is important to remember that FedEx has nearly 40 years of experience handling these situations and we have contingency plans in place to quickly resume operations when local conditions permit" Grady continued. "We will resume operations and service in many, but not all, storm-affected areas today (Wednesday)."