Extra Newspapers announces debut hyper-local launches

Start-up newspaper publisher Extra Newspapers has announced the locations of its first three hyper-local newspapers.

Corby, Wellingborough and Kettering are all set to get new titles next month, following 14 months of research.

Each issue of the newspaper, which will be titled the Extra, will have a run length of 10,500 and a cover price of 50p, while Extra will also be offering recruitment advertising and jobs listings free of charge.

According to managing director Stuart Parker, each newspaper will be designed to target traditional newsprint readers, as well as a younger generation and will focus on community news.

He said: "Corby, a town of 55,000 people, had until now no newspaper to call its own. The Corby Extra will give Corby what it wants most of all and that’s a voice across the community. Just one town where a little Extra will make all the difference.

"We intend to truly support local business and free recruitment ads are something our research flagged up.

"With the gradual shift in recent years to high advertising rates, the regional press has made it almost impossible for small businesses to communicate effectively with their target audiences, and Extra will also be providing value for money advertising rates, so that businesses can quite simply afford to advertise and communicate."