Opportunity knocks as Snapfish opens up

Photobooks are on my mind today, having discovered (it must be true, I read it in the Daily Mail) that Ashley Cole is apparently planning to woo back wife Cheryl by producing some sort of memory book full of lovey-dovey photos of all the good times they've had together. At this point I will draw a discreet veil over risqué mobile phone images that Ash would do well not to include.

Anyhow, I can't help conjuring up a mental image of him at the dining room table in deep concentration, tongue sticking out of the corner of his mouth, tussling with some Gloy gum and round-ended scissors.

Alternatively, he could of course be producing something on, say Snapfish, which as it happens has something of its own to celebrate as it is now ten years old.

For the uninitiated, Snapfish is owned by HP and is a very popular website for creating photo gifts such as books, calendars, posters, mugs and greetings cards - it has in excess of 85m customers worldwide. And its user interface is straightforward enough for even the most dimwitted of footballers to manage.

Along with its tenth birthday promo celebrations Snapfish is making some changes that could and should be of interest to print providers - this summer it will open up access to the site through something called Snapfish Publisher, described thus: "Snapfish Publisher allows designers to tap into this market by accessing the technical specifications needed to upload and submit their creative concepts and to begin developing their own designs for sale via the Snapfish network. The open platform will roll out in phases and eventually evolve into three primary "store fronts" to meet the unique needs of designers, developers and printing partners."

This is going to be worth investigating. It seems to me that it means Snapfish will be moving very firmly into the territory of Zazzle (a company that came up in my Help Line earlier this year). And it will be a big potential opportunity for some people in this industry, so a good idea to be as fleet of foot as a pre-crocked Cole in checking it out.