I happened to see the Royal Mail's "partner for growth" TV advertisement over the weekend for the first time since I wrote about the campaign last year. Turns out that of course I wasn't the only viewer to notice the erroneous "Leiberg" name on what was most definitely a representation of a Heidelberg Cylinder - Heidelberg UK managing director George Clarke also spotted the slight, and leapt into brand champion mode. As a result of Clarke's request the ad has been amended so the true identity of the iconic press is now clear. Hoorah!
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"Sorry to read this, a big name to go down, hopefully a lot of the £1.8M was insured. We are recruiting operational staff & currently in-talks to assist the clients with immediate requirements."
"£1.8m !! Very big numbers indeed."
"Now black really is white. Ditching a product line with all its consequences for customers is now an award winning move. Priceless!"
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